Social Media Marketing Specialist

About the Role

We are looking for a creative and strategic Social Media Marketing Specialist to manage and grow brand presence across social media platforms. The ideal candidate should have experience in developing social media strategies, planning content calendars, managing campaigns, improving audience engagement, and analyzing social media performance.

Key Responsibilities

• Develop and execute social media marketing strategies aligned with brand objectives.
• Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
• Plan, create, and manage monthly content calendars.
• Coordinate with graphic designers, video editors, and content writers to develop engaging social media creatives.
• Create and publish posts, reels, stories, videos, and other platform-specific content.
• Manage audience engagement, comments, messages, and online brand interactions.
• Monitor social media trends, competitor activities, and emerging content formats.
• Plan and execute social media campaigns to improve brand awareness, reach, and engagement.
• Track key performance metrics such as reach, impressions, engagement, follower growth, and conversions.
• Analyze social media performance and prepare regular reports.
• Coordinate with paid marketing teams to align organic and paid social media strategies.
• Maintain brand consistency across all social media platforms.

Required Skills

• 4–6 years of experience in social media marketing or social media management.
• Strong understanding of major social media platforms and their algorithms.
• Experience developing social media strategies and content calendars.
• Knowledge of social media analytics and reporting tools.
• Understanding of audience engagement, community management, and brand positioning.
• Familiarity with tools such as Meta Business Suite, Canva, Hootsuite, Buffer, or similar platforms.
• Strong communication, creative thinking, and organizational skills.
• Ability to manage multiple social media accounts and deadlines.

Qualifications

• Experience working with digital marketing agencies or managing multiple brand accounts.
• Understanding of social media advertising and campaign coordination.
• Ability to identify trends and translate them into relevant content strategies.
• A portfolio demonstrating previous social media campaigns and account growth.