- Reports to
- LVC Solutions
- Work mode
- Remote
- Employment type
- Full-time
About the Role
We are looking for an experienced Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that drive audience engagement, lead generation, customer retention, and conversions. The ideal candidate should have hands-on experience with email automation platforms, campaign management, audience segmentation, and performance analysis.
Key Responsibilities
- Plan and execute email marketing campaigns aligned with business and marketing objectives.
- Develop engaging email content, subject lines, newsletters, and promotional campaigns.
- Manage email marketing platforms and automation workflows.
- Create and maintain audience segments and targeted mailing lists.
- Set up automated email sequences, drip campaigns, and lead-nurturing workflows.
- Conduct A/B testing for subject lines, email content, layouts, and CTAs.
- Monitor campaign performance, including open rates, click-through rates, conversions, and deliverability.
- Optimize campaigns based on performance data and audience behavior.
- Coordinate with content, design, and sales teams to develop effective email campaigns.
- Maintain email marketing best practices, including list hygiene and compliance with applicable email marketing regulations.
- Prepare campaign reports and provide actionable insights.
Required Skills
- 4–6 years of experience in email marketing or marketing automation.
- Hands-on experience with platforms such as Mailchimp, HubSpot, Brevo, Klaviyo, or similar tools.
- Strong understanding of email campaign management and automation.
- Knowledge of audience segmentation, lead nurturing, and customer lifecycle marketing.
- Excellent copywriting and communication skills.
- Understanding of email deliverability, analytics, and campaign optimization.
- Experience with A/B testing and performance reporting.
- Familiarity with CRM platforms and marketing automation tools.
Qualifications
- Experience managing email campaigns for B2B and B2C audiences.
- Knowledge of lead generation and conversion optimization.
- Ability to manage multiple campaigns independently and meet deadlines.